Marketing high technology scientific products to Life Science researchers isn't easy. Finding the right person to speak to in a large institution is difficult - and when you do they are cautious and sceptical - but they do respond to intelligent engagement.
Voicentric is a marketing agency which specialises in Life-Science and similarly high-tech and research based disciplines. We help companies locate potential customers and communicate complex messages - predominantly by telephone - about products and services which improve and facilitate thier research. We are invariably the very first step in a lengthy sales process - making people aware of new technologies and explaining how they can benefit them. The work requires a balance of tenacity to find the right person combined with a calm, rational and interactive communication style. Communication campaigns can take various forms and include;
Many of our customers have rarely used the telephone as a communication channel. Voicentric routinely advise clients on campaign design, data sources and the call guide construct. Many years of experience mean that we can predct what can be accomplished in a call and ultimately what is realistic from a campaign. There are no easy answers ar pat solutions in this business and the most effective projects area result of careful analysis, campaign design and predictive anticipation on how a prospect market will respond to a presentation. Even after a campaign start, it will need re-engineering and then fine-tuning to obtain the best possible dialogues and most positive outcomes for our clients.
Simple - it's the people we employ. We have a unique relationship with the University
of Durham -- one of the premier Universities in the UK -- where we are their
'employer of choice'. In a typical year we will have over 100 PhD students,
postgraduates and undergraduates working for us.
In 2013, we celebrate 10 years in business and 10 years with our wonderful people and clients. We plan to celebrate our longevity in the summertime later this year - for employees wanting to keep in touch, please join the Voicentric Alumni group on Linkedin
Want to find out more? Watch a short video about Voicentric and Durham.